Band Aid Thirty

In 2014 Band Aid Thirty was announced by Sir Bob Geldof and Midge Ure to help raise money urgently needed to prevent the Ebola crisis in Western Africa spreading throughout the world. The song was recorded by some of the biggest-selling artists of the time, including; One Direction, Sam Smith, Ed Sheeran, Emeli Sandé, Ellie Goulding, Rita Ora, Guy Garvey, Chris Martin and Bono. I got the amazing opportunity to create the new brand that would be seen on news networks around the world within 36 hours.

Branding | Print | Digital
Credits: Ross Ashton (Images) | Mukesh Randev (Digital)
“What an incredible effort and an end result that was just magnificent! How the hell you pulled this off is beyond me. What a brilliant team you have. The logo, the look, the feel are exactly what we needed. Amazing stuff. Genius in fact.”

Bob Geldof  |  Band Aid
It was incredible to see the logo projected onto the houses of parliament on the 10 o’clock news. It’s not everyday you get the chance to create a brand for such a high-profile event and then watch it go global​​​​​​.
Strong sales propelled the song to No 1 on the iTunes singles chart within hours of its digital release. An audience of 8.4 million tuned in to The X Factor to see the video of the track receive its premiere. It raised £1m within minutes of release.


WARNING: FILM CONTAINS GRAPHIC CONTENT
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